Huda Beauty Liquid Matte Liquid Lipstick 4.2ml - Shade: Drama Mama

Huda Beauty Liquid Matte Liquid Lipstick 4.2ml - Shade: Drama Mama

Founded in 2013 by award-winning blogger and make up artist to the stars, Huda Kattan, Huda Beauty rose to fame with the launch of its customisable falsies. Going on to create an entire make up range, the eponymous label has become one of the fastest-growing beauty brands worldwide... and isn't showing any signs of slowing down. Meet the Liquid Matte Ultra-Comfort Transfer-Proof Lipstick, loved for its pigment-packed, buttery formula.

Huda Beauty's Liquid Matte Ultra-Comfort Transfer-Proof Lipstick delivers irresistible, intense colour payoff in a single swipe.

The silky formula is creamy, comfortable and long-wearing to create a lip look that lasts all day (and night). It applies like a gloss and dries in moments to cloak lips with a smooth veil of vibrant colour that doesn't smudge, flake or transfer. There is a surplus of flattering shades to try, from subtle neutrals to bold brights, so you can find the hue to suit any occasion. It's not all colour, though; a lip-loving blend of licopene, olive oil and vitamins A and E conditions and hydrates for healthy, happy pouts. Talk about multitasking...

How to use

Prep your lips: To improve consistency of application, gently exfoliate with a lip scrub. Blot off any excess oils. For maximum impact, line lips using the Lip Contour (product not included) and fade towards the centre. Apply a thin layer of Liquid Matte in the corresponding or lighter shade to fill in the rest. Allow approximately 30 seconds for colour to set and intensify to an opaque finish. Colour appearance may vary based on skin tone.